Ownership & Funding

Who owns CREATE MORE FLOW

This site is published by a small independent operation run by the working editors who founded it. There is no parent media group, no outside shareholder pulling strings, no political party’s media arm, and no business empire with interests in the sectors we cover. Nobody holds a stake in this publication who is not doing the work of running it.

The publisher is established and registered where its founders live and work, and it files what the law of that place requires. We do not print the full registration particulars on this page, mainly because that material gets scraped and reused in scams and impersonation attempts against readers. If you have a genuine reason to need them, such as serving a legal notice or verifying us for a transparency body, write to support@createmoreflow.com and we will provide them.

Because the owners are the editors, no distant proprietor rings this desk to demand a story or spike one. It also means there is nowhere to hide: if this site publishes something indefensible, the people who own it published it.

No state money, no party, no hidden backer

We take no money from any government or state body in exchange for coverage, and we have no affiliation with any political party, campaign, or candidate. We accept nothing from political action committees, party media operations, or organisations acting quietly on their behalf. Political advertising that hides who is paying for it is refused, and during elections we would rather take the revenue hit than let our inventory become somebody’s undeclared campaign spend.

There is no secret investor and no undisclosed benefactor shaping what we cover. If that ever changes, this page changes with it, before the arrangement affects a single story, not quietly at the end of a financial year.

Where the money comes from

Advertising is our primary source of revenue and, at present, close to all of it. Most is programmatic display filled through advertising exchanges, with a smaller amount sold directly. Occasional clearly labelled sponsored posts and newsletter sponsorship make up the rest. The rules those sales run under, including the categories we refuse, are on our advertise page.

We also use some affiliate links, where a link to a product or service may earn us a commission if you buy. When we do, it is disclosed, and, crucially, it never buys a favourable mention: our recommendation, where we make one, is based on merit, and the affiliate relationship does not decide what we cover or what we conclude. There is no paywall and no subscription. If our revenue mix changes in a way that matters, this page is where you will read it first.

How the money is kept away from the journalism

Because the team is small, the wall between commerce and coverage here is procedural rather than a grand corporate structure, and it holds because the rules are few and absolute. Advertiser identities are not circulated with the day’s story list. No advertiser is told what is coming. No advertiser sees copy before publication, and no story is shown to a buyer for comment as a courtesy.

When an advertiser asks for a story to be pulled or softened, the answer is no, and the request itself may become something we report. When a company that advertises with us becomes the subject of coverage, the story says so and is handled exactly as it would be for a non advertiser. On programmatic inventory we usually do not even know who bought the impression, which is inconvenient for selling and reassuring for everyone else. How we source and separate news from opinion is written out in our editorial standards.

Grants, donations, and reader support

At present we accept no grants, donations, or reader contributions. If we ever do, the terms will be set in advance and will not be negotiable. We would name the funder, describe the amount in a band that actually means something, publish the purpose and duration, and state plainly whether the funder had any say over what we cover. A grant conditioned on covering a particular subject, or on approval of our output, is not one we can take.

Any funder providing a meaningful share of our income would be named here, not buried in a footnote. The disclosure would go up when the agreement is signed, not when the money arrives, because influence, where it exists, starts at the signature.

Conflicts of interest, and keeping this page honest

The people who run this site do not take paid work from the parties, agencies, or businesses they cover, and where an editor has a personal or financial interest in a story, they declare it and hand it to someone else. Gifts, trips, and hospitality that could buy coverage are declined, and where something of value is genuinely relevant and unavoidable, it is disclosed in the story.

If ownership changes, an investor appears, a grant is taken, or a revenue stream grows into something that matters, this page is updated before any announcement elsewhere. The wider account of who we are is on our about page, and errors here are fixed the same way errors in our reporting are, through our corrections policy. If something on this page reads as thin or evasive, say so at support@createmoreflow.com and ask the specific question.

Last updated: August 2026